Get the most out of your website

Getting your website to work for your company is crucial, it is the virtual shop front of your business that is open to the public 24/7. Making the right impression is the first step to creating a successful website that works well for your company.
Get it right and you will win new customers and promote your business!

Here are a few things to keep in mind …

Keep it simple

Cluttered websites are difficult to read and understand, keep things as simple as you can whilst getting your message across to your visitors.

Make it relevant

Fill your website full of relevant and useful information, this keeps people coming back and establishes you as an expert in your field. It will also help you with your SEO strategy (more on that a little later on).

Make the information easy to find

Keep the navigation on your website straight forward, if people can find the information they need quickly, they will not get bored and move along to another website. Stick to the two click rule and make sure information can be found within two clicks.

Make the website attractive

An attractive and professional looking website will give your business credibility and help strengthen your brand. Attention to details such as grammar and spelling are important as well. Poorly written copy will distract people from the message you are trying to get across. Use of well placed pictures can help break up the text on the page and make it easier to read. Try not to use too many different fonts as this will keep the look and feel more consistent and professional.

Your SEO strategy

A solid SEO strategy should form part of your business marketing plan. It is important to research and identify your potential customers and what they are searching for. Whilst writing the content for your website you should be incorporating keywords and phrases that people are searching for related to your business. SEO work to help your website get ranked for valid searches should be carried out on a monthly basis to ensure your website is coming up in relevant searches and customers are finding your services.

Build up links going to your website from other places

Another way to build up traffic to your website is to get other websites to link back to yours. You can do this with press releases, directories and signing up for other websites on the internet that allow you to add a link back to yours.

The power of Social Networking

Creating a Twitter and Facebook account can allow you to reach people faster, get your friends to sign up and help you spread your message too! Google is also beginning to index twitter feeds so regular activity can help you get found and noticed. There are many other business focussed social networking websites out there such as ecademy and Linkedin that allow you to network with other businesses, so join up to as many as you can and promote your website!

Get in touch if you'd like to discuss what clickcreations can do to help you create an affordable, professional and powerful website.